BE Shoes has been at Thruway Center since 2007, and in those few short years owner Bill Erickson and his team have made a big impact in Winston-Salem. The store is well-known as a place to come to get personal service, a great fit and exceptional shoes, all while supporting local business. Dawn Poole, store manager, shares a little about what makes BE Shoes unique.
Q: How did BE Shoes come to be?
A: Our owner, Bill Erickson, has more than 40 years of experience in the shoe business. He started out overseeing a large chain of stores in Florida before he relocated to Winston-Salem. Here in Winston-Salem many people know him from his years at the Hush Puppies store at the mall, where he was very successful. He was the highest grossing Hush Puppies store in the nation for a number of years. In 2007 he bought out the shoe store in Thruway Center and turned it into BE Shoes, to give people in the area a place they could count on for comfortable, long-lasting, fashionable shoes.
Q: What is special about the Thruway location?
A: We love being a part of the community at Thruway Center. There are so many people who have been coming here to shop for generations, there’s a real sense of community. Also, there are a lot of local merchants in Thruway Center that you don’t find in other shopping centers or the mall, and people are excited to shop locally and support local business.
Q: What sets BE Shoes apart from the competition?
A: We pride ourselves on our customer service. Our staff is knowledgeable about how a shoe is supposed to fit, and will work with you to find just the right shoe. It also helps that I know our customers so that when I go to shows and order shoes I know the styles and types of shoes that our clientele will enjoy. I will shop with certain people and specific brands in mind. But I also keep an eye out for new styles so that we’re able to offer shoes you won’t find anywhere else in town.
Q: Why is it important to have a good fit when buying shoes?
A: Having shoes that fit is important for foot health. Not only is it more comfortable, but when shoes don’t fit well you run the risk of problems such as bunions, blisters or even stress fractures. Also, the brands we sell are meant to last, and worn for a long time, so you want to make sure the shoes is comfortable. It’s nice when you’re paying for a really good pair of shoes to have an expert help you get the right fit. We will measure your feet to help get the right size, and also look at your gait and take into consideration anything you might be going through, such as recovering from surgery, to make sure you’re pleased with the comfort of your shoes the minute you walk out our door.
Q: What are some of your more popular brands?
A: We sell a lot of nice shoes, with brands people recognize. Some of our top sellers are Naot, Dansko and Merrell. We have started offering a new brand that has become very popular, Spring Step. These shoes are very comfortable but also have great style, and that’s something I feel is important. You want to be comfortable when you’re on your feet all day, but don’t want to sacrifice style for comfort.
For more than 20 years, The Carving Board has been a mainstay of Thruway Center. With a prime location right in the middle of the center, it’s a great place to take a break and fuel up to continue shopping. The restaurant is family-owned and operated, with Krista Ackert and her sister Anita Wright carrying on the tradition started by their mother when she moved to North Carolina from New York.
“Thruway Center was just the perfect location for our restaurant,” Ackert said. “We get a lot of traffic through the day from both shoppers and business people around the area, and we’re also convenient for catering to businesses or for people to come in and take home food for a family dinner or small get together.”
At The Carving Board, everything is made fresh daily. When you order a sandwich, you are able to watch the deft workers behind the counter carve your turkey fresh off the roasted turkey breast and pile it on a sandwich with fresh ingredients. There’s no need to settle for common potato chips, there’s a full display of delicious salads to choose from to join the plate with your sandwich, or you can even make a meal of the salads. “One of our most popular items right now is the spicy sesame noodles,” Ackert said. There’s also soup to warm you up on a cold day, with choices changing daily.
It’s hard to resist dessert at The Carving Board, where lemon bars, carrot cake and triple fudge brownies are all displayed beautifully in the case. They definitely catch your eye while you’re watching them prepare your meal right in front of you.
Many people come back regularly for a menu favorite, but it’s also fun to pay multiple visits to The Carving Board to see what’s new on the menu. Daily lunch specials and weekly dinner menu help keep things fresh and new even for the most regular customer.
One of the best things about shopping at Thruway Center is experiencing first-hand the friendly people in each store, greeting you with a smile and ready to help you find the perfect gift for your loved ones. This Saturday, we’re celebrating the community spirit found at Thruway Center with our annual Holiday Open House. We invite everyone to come out and enjoy a day of shopping with your friends and neighbors in a place where you avoid the maddening crowds and long lines of big-box stores.
Many stores participating in the open house are offering special deals and promotions such as coupons, gift cards with purchase, and even free gifts with purchase. Free samples at Kilwins and Dewey’s Bakery entice you to purchase some of the wonderful treats to take home and share with your family, and refreshments such as hot chocolate and cookies in other stores help keep you going. You’ll also find special activities such as rock painting at Toys & Co. to make your shipping trip more enjoyable.
There’s a lot of talk these days about the draw of online shopping. But here at Thruway Center, we know the magic of experiencing the shopping adventure first hand. What better way to find the perfect, unique gift than by browsing through stores and getting first-hand information from knowledgeable staff? Even better, when you shop at Thruway Center you’re supporting local businesses and keeping your money within the local economy.
Come out and enjoy the Thruway Center Open House. Walking along the sidewalks, seeing everyone excited and happy, is a sure way to get you in the holiday spirit!
Thruway Center Holiday Open House Merchant Offers
A free personalized pen with any $25 personalization purchase.
All holiday towels, napkins, paper plates, and ornaments buy 3 get the 4th free.
A free Winston Salem teapot ornament with every purchase while supplies last.
Receive Two $5 Loop Bonus Cards when you purchase a $25 Loop Gift Card. Offer good from
now until Jan 1st.
20% off savings between 12-2 only. We will have light bites and drinks as well!
Great Outdoor Provision Company…
Our annual Habitat Day during which we donate 5% of Sales to Habitat for Humanity of Forsyth
County. Complementary signature gift wrapping that we always do for the holidays.
Southern Home and Kitchen…
• DOOR PRIZES, plus a free Christmas pot holder with every purchase (no minimum), a free Vietri Old St. Nick Baker ($62 value) with a $100+ purchase, a Lavender + Honey bakery pop up (10am-
1pm), and a Y’all Sauce free Demo & Tasting 2-4pm
Storewide Buy One Get One Half Off… Half off applies to similar products of equal or lesser
value only and cannot be combined with other offers. See store for details.
20% off all in stock merchandise 12/1 only.
a free pair of earrings with purchases $25+, only one pair of earrings per customer
offering free samples of our delicious hot chocolate that day, made with our own Classic
Rolly’s Baby Boutique…
hosting Photographer Emily Elrod for holiday photos. 10-2 appt only.
We will also have a sip n see with goodies to enjoy while shopping.
25% off Alex and Ani bracelets
Friends and Family Event
In June Thruway Center welcomed to its group of retail stores, and while new to Thruway, many people were already familiar with the store and its commitment to offering a boutique experience at affordable prices due to the company’s presence in the Triad and the reputation it has built for creating a great shopping experience.
BohoBlu is a local operation started by Jenny Stilley and Patrick Golimowski in Greensboro and has expanded to locations throughout the Triad, including Winston-Salem, High Point and Burlington. The concept came from their honeymoon, where Jenny was excited to find cute dresses for less than $70. She wanted to bring that experience home to her friends, and through some research and a trip to an apparel market, she was able to make her dream a reality.
BohoBlu first came to Winston-Salem with a location at Reynolda Village, and became a favorite of many people. But the opportunity to move to Thruway Center allowed the store to expand its offerings and carry a wide range of sizes under one roof.
Fashion for Every Shape. One thing that sets BohoBlu apart from many boutiques is its commitment to carrying sizes for all types of women, short or tall, thin or curvy. At BohoBlu you’ll find sizes ranging from small to 3X, and more importantly, there is plenty to choose from and lots of variety in every size.
Styles for All Ages. The goal of BohoBlu is to provide a shopping experience where a group of women can come and everyone can find something cute. This means not only all sizes and body types, but all ages too. “I love it when I see a family come in where there are four generations of women shopping together,” says Claire Blackwell, store manager. “We carry items that are fun and fashionable for any age.”
Personal Stylists at your Service. In addition to a wide variety of styles, customer service is a big priority for BohoBlu. Each stylist receives personalized training to be able to help customers find clothes that look good and make them feel great. “We want you to feel as if you’re shopping with your best friend when you come to our store,” Claire says.
Whether you’re looking to update your wardrobe or you’re looking for a unique item to wear for a special occasion, BohoBlu is the place to go. Come check out the store today, and you’ll fall in love with the people and the fashions.
For close to 25 years, has been a part of Thruway Center, serving as the go-to destination for people looking to get out and enjoy the outdoors. “Our team uses our own personal experience and first-hand knowledge to help guide people toward their next adventure,” says Store Manager Darren Schwartz. Great Outdoor Provision Co. has everything you need, whether you’re prepping for a trek on the Appalachian Trail, wanting to paddle the Yadkin River, or you just want to stay warm hiking the greenways around Winston-Salem.
As a vendor partner with Patagonia, Great Outdoor Provision Co. is one of the few places in our area you can find this trusted brand. The store also carries many other well-known brands, including Arc’teryx, Hobie, Yeti and Fish Hippie. You’ll find a wide array of clothes and gear, from backpacks and kayaks to hiking boots and cooking equipment. There’s even a section dedicated to the outdoor needs of your furry companions, to make sure they’re well equipped to join you on your adventures. And pups are welcome in the store, so feel free to bring them along on your shopping trip to help you pick out all the gear!
Great Outdoor Provision Co. is about more than just providing the gear to get your outdoors, it also provides opportunities to get out and explore the wonderful parks, trails and waters around the Winston-Salem area. “We recently partnered with , which is a program through Get Going NC that gives people in our area opportunities to learn about hiking and go out with a group to enjoy our trails,” Schwartz says.
Classes and workshops are also a big part of what Great Outdoor Provision Co. has to offer its customers, as a way to help people learn more about different ways to enjoy the outdoors. This fall, take advantage of the fly fishing classes held at a local pond and the fly tying classes held at in downtown Winston-Salem. And in the spring, be on the lookout for the kayak clinics and rolls sessions led by the store’s own . Be sure to check out the for details and to stay updated on the great offerings.
As a company built around getting out and enjoying the outdoors, the founders of Great Outdoor Provision Co. also put a focus on caring for the environment. Great Outdoor Provision Co. recently joined their colleagues at Patagonia as a retailer, meaning they contribute at least one percent of their annual sales to environmental causes. Other local community initiatives include support of the Mountains to Sea Trail, Habitat for Humanity, discounts for Boy and Girl Scouts, and a celebration of Land Trust Day each June.
“We’re lucky to be at Thruway Center, which is such an iconic landmark in Winston-Salem,” Schwartz says. “We have a lot of great customers and have found a supportive community here in our efforts to help people get out and enjoy the outdoors.”
Next time you’re at Thruway Center, stop in Great Outdoor Provision Co. and prepare for your next adventure!
Jewelry is symbolic of special occasions or times in your life. Whether it’s a diamond engagement ring, a watch for a retirement gift, ear rings for an anniversary or a special something for Mother’s Day, each purchase is meaningful and important. These are pieces that will be cherished, worn often and passed down to future generations. At , you can find the unique designs and quality jewelry to fit any gift or occasion.
Rommel Hannoush, owner of Hannoush Jewelers at Thruway Center, brings years of craftsmanship and expertise to his work with the jewelry. Rommel comes from a large family with years of experience in the jewelry business. The Hannoush name is synonymous with fine quality jewelry and is well known throughout the Northeast. About 20 years ago, Rommel decided he wanted to get into the retail side of the business and went looking for a place to open a store. He first traveled to Florida where there were some other Hannoush Jewelers, but wasn’t sure about moving that far south. On his way back home he stopped to visit some friends in Winston-Salem, and fell in love with the area.
Hannoush Jewelers has been a part of Thruway Center for six years, and Rommel feels it is a great fit for his business. “We get a lot of traffic here and have built great relationships with many of our customers,” Rommel says. “People who have moved to Winston-Salem from Massachusetts or New York will seek us out because they know of our great reputation for beautiful jewelry.”
Hannoush Jewelers is more than just a store front with cookie-cutter displays of rings and necklaces. “Our designs are unique, so you know when you purchase jewelry from us it won’t be just like what everyone else is wearing,” Rommel says. He also creates custom pieces and does jewelry repair. “I will work with people to help them get exactly what they want, whether it’s something they’ve seen on Pinterest, or it’s a redesign of an heirloom piece, or even if they come in with just an idea in mind I can help them visualize the final product,” Rommel says.”
The promise of quality extends to the diamonds you’ll find at Hannoush Jewelers. “For me, the most important thing about a diamond is the cut,” Rommel says. “You can have a flawless diamond, but if it’s not cut well it will be hazy and grayish. You want something that is clear and truly reflects the light.” Hannoush Jewelers serves as their own diamond importer, eliminating the middle man and helping ensure each diamond they sell is flawless.
If you haven’t taken time to look at the beautiful selection at Hannoush Jewelers, stop by today. You’re sure to fall in love right away with the beautiful designs and high quality pieces that are just perfect for you or your loved ones.
When you walk through the doors of you immediately feel transported to a happy place. The walls are painted bright, cheery colors, the little clothes and shoes for sale bring a smile to your face, the nursery furniture has an almost immediate calming effect, and on most visits you’ll find children playing in the toy area while their moms and grandmothers shop. For over thirty years, Rolly’s has been the place to shop for moms-to-be and new parents. For many of today’s shoppers, walking in the store brings back happy memories of their own shopping trips with mom when they were little.
Rolly’s Baby Boutique sets itself apart by providing a special focus on items for little ones in all facets of life, from clothes to toys and furniture. The original concept was created by Rolanda Frazier, whose nickname became the name of the store. Today, owner Melanie Barbee proudly continues to build on Rolly’s strong brand and dedication to unique items and exceptional personal service.
“We focus on brands that let kids be kids,” Melanie says. “Too often people dress children like miniature adults. We pride ourselves on offering clothes that keep children looking young. Bubbles, shortalls, and contemporary yet classic dresses are just some of the styles you’ll find at Rolly’s.”
Brands such as The Beaufort Bonnet Company and Feltman Brothers are on display at Rolly’s, names well known for classic elegance that epitomize southern traditions. And it’s not just the clothes, all of the items are carefully chosen for quality and beauty as well. “We understand that when you’re buying furniture for the nursery you want something that is quality and will last multiple children,” Melanie says. “In fact, we often have women come in who tell us they purchased furniture for their nursery here at Rolly’s and now are using it for their grandchildren.”
Personal service is a hallmark of shopping at Rolly’s Baby Boutique, whether that’s working on a registry with a new mom-to-be, trying on shoes for baby, finding just the right crib or helping pick out the perfect baby shower gift. With unique items and beautiful gift wrapping, you know when you purchase a gift at Rolly’s yours is sure to stand out and be remembered.
That personal touch extends beyond the service given to customers. Melanie hand picks each item for sale at Rolly’s, traveling to trade shows all across the United States from New York to Las Vegas. “It’s important to me to touch and feel the items myself, not to just trust a picture in a book,” Melanie says. “I want to feel the softness and be sure of the quality before I offer it to our customers at Rolly’s, and we try really hard to seek out things made in America as well.”
Trade shows also give Melanie the chance to see new items and meet the people behind the brand. One that she is excited to start carrying is , a new brand created by a Harvard graduate who has built a business from qualified seamstresses who work from home. This allows moms and grandmothers to work while having the flexibility to watch their children and be there for all those important milestones.
Rolly’s is built around putting family first, and it shows in the care given to choosing the store’s items for sale and the personal attention paid to each customer. Whether you’re shopping for your own children, your grandchildren, or family and friends, shopping for a baby is a happy time. Rolly’s invites you to share that time with them.“As we like to say at Rolly’s, ‘shopping here is like a nursery rhyme,’” Melanie says.
Tucked in a small storefront between Trader Joe’s and Chopt is the entrance to . The sophisticated yet unassuming outward appearance of the salon tells only a small part of the story of what you experience as soon as you walk in the door. It’s like opening up a whole new world of beauty from the minute you step off the sidewalk into the salon. Instantly greeted by smiling, welcoming faces, you are free to browse around and sample the full-line of Aveda beauty care supplies or make an appointment to pamper yourself in the full-service salon.
VanDavis has been a fixture of Thruway Center for almost two decades, when Cindy Davis partnered with Aveda and chose the location for her new salon. The clientele at Thruway, the high volume of traffic and the quality of the other shops at the center all helped make the location perfect for a full-service Aveda salon and spa. Cindy had already built a reputation in the area for running a salon with great hairstylists who could make you look and feel your best. The partnership with Aveda allowed the business to expand to include a full range of beauty and relaxation offerings, including makeovers, manicures and pedicures, various types of massages, facials and other skin treatments.
Today the Thruway Center location is run by Cindy’s daughter Alexandra Stevens, who is proud to be carrying on the traditions of her family’s business. “We wanted to create a relaxing, comforting place for people to come and get all of their beauty needs taken care of. We love making people feel their very best.” Stevens says. “Just like you go to the dentist to have your teeth cleaned or the doctor for regular check ups, your skin and hair need to be taken care of too. We take time to educate our guests on the importance of good skin care. It might feel like a luxury to come in for a manicure and have your hands massaged, or sit for a relaxing facial, but it’s good for your skin and for your mental health. It’s not just a luxury, it’s a necessity. It’s about the whole experience, from the time you walk in and are greeted with a beverage until you check out with product recommendations to recreate your salon/spa experience at home.”
Partnering with Aveda is also a key factor in the VanDavis philosophy. Not only does the partnership allow for educational opportunities for the technicians, it also means the salon uses and carries Aveda products exclusively. “We’ve always felt it was important to take care of the environment, and we appreciate Aveda’s commitment to caring for the environment with their products as well,” Alexandra says. Aveda sources all ingredients from organic, sustainable or renewable plant-based origins, uses biodegradable materials, is animal friendly in testing and environmentally friendly in processing, for example by using wind power in its manufacturing.
Beyond sourcing Aveda products, VanDavis plays an active role in the community. “We use a lot of water in our salon, so we felt it was appropriate to partner with the Yadkin Riverkeepers to help promote clean drinking water for our community,” Stevens says. Working to raise funds and awareness for clean water is a mission of Aveda salons all over the world. The salon hosts fundraisers throughout the year for this organization. A recent fundraiser was held this month at Foothills Brewpub, called Bobs and Brews. Salon service providers were on hand to give haircuts, and there were t-shirts for sale and a raffle. All the money raised from the event went to support the efforts of the Yadkin Riverkeepers. “The Bobs and Brews event was so successful that we’ll be having more of those. It was a lot of fun for everyone,” Stevens said.
If you haven’t already, take time to make use of the many services at Van Davis Salon. Whether you’re pampering yourself or giving a gift to a friend or loved one, there’s something for everyone at this relaxing getaway.
For 20 years, The Loop has been a staple at Thruway Center. Everyone knows you can count on great food at The Loop to keep you energized for more shopping, but it’s more than just the great pizza, burgers and fresh salads that keep people coming back. It’s a place for celebrating special times or just meeting up with friends. It’s the atmosphere at The Loop that makes this restaurant a gathering place for the neighborhood.
A Family Business
When Mike Targett took over this location of The Loop three years ago, he knew he was getting something special. The restaurant had been a part of Thruway Center for years, and the community didn’t want to see it go away. Mike invested his time and energy into rejuvenating The Loop, and now more than ever this is the place to go for food and fun.
Part of what makes the atmosphere at The Loop unique is Mike’s and his family’s dedication to the place. His wife Pim and his two daughters work by his side, but really everyone who works there becomes a part of the family. “A lot of our employees are young kids from the neighborhood, many of them working their first job before college, and I treat them all like I’d treat my own kids,” Mike says. “It’s so great to see them learn and be successful. Even when they leave The Loop to go to college or other careers, they’ll come back and visit and it’s always great to see them and catch up.”
Quality and Variety
sets itself apart from its competition by providing high-quality food in a fast casual environment. All ingredients are fresh, from the never-frozen, antibiotic-free chicken to the vegetables prepped and sliced in the restaurant’s kitchen daily for pizzas and salads. It’s a business philosophy that started with the original restaurant in Jacksonville, where the goal was to create a place where discriminating gourmets and hungry kids could all come and be happy. Today, The Loop at Thruway is one of fourteen restaurants, including locations in Chapel-Hill and Duke University.
The Loop might be well-known for its pizza, but the true appeal of this restaurant is found in its variety. More than one-third of the meals served at The Loop are its signature salads, popular for their fresh ingredients and signature homemade dressings. Burgers and sandwiches also make up a large part of the offerings at The Loop. The variety is what helps this restaurant be such a great place for families or groups of friends getting together, because there’s something for everyone on the menu.
Keeping Things Fresh
Tradition is important at The Loop, which is why high-quality burgers and pizzas will always remain a mainstay of the menu. But there’s also room for adding new items, to keep things interesting and meet the new desires of customers. The Loop was ahead of the curve with gluten free diets, offering a high-quality gluten-free hamburger bun and pizza crust for a few years now.
The Loop is also excited to announce a new menu item, the veggie burger, that is sure to be a crowd-pleaser. Made with a combination of black beans, beets, mushrooms and brown rice, the burger is extremely flavorful and unique. Offered with cheese or without for a vegan guest, the burger is not your average veggie burger.
Make sure to visit The Loop on your next visit to Thruway Center. Whether you’re getting your favorite pizza, trying the new kale salad or just stopping by for a quick milkshake break, it’s got just the thing to keep you going.
David and Renee Butner were looking for a new business venture at the same time as in Thruway Center was looking for a new owner, and so far it’s been a perfect match. “We took over the store at the beginning of April, and I just love it,” Renee says. “I’ve worked in retail, so I had some experience with customer service, but it’s just so easy here. Everyone is happy to be at this store.”
It’s hard not to be happy when you walk into Kilwins and you’re immediately greeted by smiling faces and the wonderful smell of chocolate. Kilwins is known for both its chocolate and its ice cream, a combination of products that both have a well-earned reputation for quality and excellence.
Everything at Kilwins is handcrafted, and quality is a top priority. It all started in 1947 with the chocolates, and still today the rich truffles and butter creams are personally marked by hand with an identifying mark.
Some things are made at Kilwin’s headquarters in Michigan, but the Butner’s and their employees are busy every day making handcrafted items right in the Thruway Center store. The fudge, caramels, brittle and popcorns are all made in-house. As are the waffle cones, whose sweet smell wafts up to greet you once you open the door.
The company added ice cream to the product line in 1985, and just like the chocolates, the ice cream is held to high standards, using only fresh milk and cream and mixed in small batches. Kilwins’ specialty candies are mixed in with the ice cream to make decadent flavors like Kilwins Tracks, which includes truffles.
“It’s hard to say what is most popular, because everything we sell people enjoy, but definitely during the summer months our ice cream is what people ask for,” Renee says. Kilwins is known for its large scoops of ice cream that satisfy you on a hot, humid North Carolina day. The waffle cones made fresh daily are a big hit, but so are the milkshakes. “We can personalize milkshakes with any flavor of our ice cream” Renee says.
The emphasis on quality products and a focus on tradition and old-fashioned values is part of what helps make the Kilwins brand so special, and also what makes it a good fit for Thruway Center. “We knew this was a good location for our business because Thruway Center is steeped in tradition while at the same time changing and adapting to grow and succeed in the current retail climate,” Renee says.
Next time you’re shopping at Thruway Center, or if you just want a special treat, head over to Kilwins for a decadent dessert. Popular flavors such as Toasted Coconut and Sea Salt Caramel are always on-hand, and this summer David and Renee are excited to introduce a new flavor to the mix, Chocolate Sea Salt Caramel.