There are certain times in your life when a dress or a suit is more than just clothing. It’s a part of an experience that makes a truly special occasion an event to remember. Whether you’re shopping for a wedding dress, searching for a gown that will make you look spectacular at the prom, or getting fitted for your first tuxedo, you want to be sure you will look and feel your best throughout the event and in all the many pictures that preserve it for your memories.
Haley Logan, Christopher’s owner, lives in the Triad and as part of the community she understands the styles and fashion trends and has her finger on the pulse of what customers are looking for as soon as they walk in the door. “Here at Christopher’s, we’re all about building relationships,” Haley says. “We take time to talk with each of our customers to learn about them, what they like and what they feel comfortable in, and all of that helps us fit them with the perfect dress or suit to make them look and feel their best.”
For 13 years, Thruway Center has provided the perfect location for Christopher’s Formal Wear, with an intimate, community atmosphere that matches Christopher’s priorities of customer service and relationship building. The experience at Christopher’s begins as soon as you walk in the door, with an open, inviting atmosphere where the dresses take center stage. There’s plenty of room for trying on dresses and modeling for friends and family, as part of the excitement of getting the perfect dress is the search itself.
Tuxedos. Christopher’s Formal Wear is proud to be an authorized dealer of Bruce’s Tuxedoes, a locally-owned company out of Lexington, NC, that carries the top designers for men, including Ralph Lauren, Calvin Klein, Allure Men, IKE and Jean Yves. You’ll find just the right style and color from Bruce’s selection, and the team at Christopher’s will help ensure you get the perfect fit as well. “It’s important for me to work with other local business owners,” Haley says, “and the benefits are immense, including the fact that Bruce’s guarantees everything, and if any sort of emergency happens they’re just a few miles away with a fix.”
Bridal Parties. Christopher’s has long been counted on as the place to go for elegant tuxes and beautiful bridesmaids dresses, carrying the popular Morilee designs. Recently, the store has also begun carrying wedding dresses. “We were already helping out part of the wedding party, it just felt right to expand our offerings to be able to serve the entire wedding party,” Haley said. From flower girl to mother of the bride dresses, you’ll find the right attire for everyone in your wedding, with top-notch service to make sure your day goes smoothly.
Prom and Formal Wear. For many girls, the prom is the first time they’ve had to shop for a formal gown. Haley and her team at Christopher’s help make it a great experience from beginning to end, helping each girl find a style that they feel comfortable in and look beautiful as well. The store is an exclusive dealer for the popular Ellie Wilde and Colette dresses, and is always up to date with the latest styles. “We’re really excited about this year’s new dresses,” Haley says. “You’ll see a lot of pastels this year, especially yellow, which has been a big color. Long dresses with big slits are also big this year.” Chistopher’s offers a registration service once you purchase your dress, to ensure no one else at your school will show up in the same dress, as well as in-house alterations to get you the perfect fit.
It might be cold outside, but it’s always warm inside the shops and restaurants at Thruway Center. Whether you’re looking for great deals on winter styles, Valentine’s Day surprises for your friends and family or spending time with friends at one of the center’s many places for great food, it’s always a great time of year to come spend the day at Thruway Center.
There are also plenty of ways to warm up while you’re shopping and walking throughout Thruway Center. Here are a few ways to keep your body and spirits warm and enjoy a full day of winter shopping!
- Warm up your body and find nourishment to keep on shopping with a bowl of soup. You can enjoy one of the creative soups of the day at The Carving Board, or try the signature tomato basil with a gooey grilled cheese sandwich at The Loop.
- Stop in for a hot cup of coffee and a cake square at Dewey’s. And don’t forget to take a sugar cake home for your next morning’s breakfast!
- Enjoy a few spicy tacos or hot salsa with a quick snack or meal at Moe’s.
- Take some time to pamper yourself, warming your body while reviving your soul with a hot stone massage at Van Davis Salon or Hand & Stone Massage and Facial Spa.
- Take the warmth of Thruway Center home with you with a fireplace heater from Plow & Hearth.
No matter what the weather, getting what you need at Thruway Center is always convenient. We invite you to spend the day walking through the shops, enjoying a cup of coffee and a relaxing day with friends. But if you need to run in and out quickly,, rest assured there are plenty of convenient parking spots to make sure you’re not out in the cold for long.
Rain or shine, cold or warm, Thruway Center provides the perfect shopping and dining experience.
BE Shoes has been at Thruway Center since 2007, and in those few short years owner Bill Erickson and his team have made a big impact in Winston-Salem. The store is well-known as a place to come to get personal service, a great fit and exceptional shoes, all while supporting local business. Dawn Poole, store manager, shares a little about what makes BE Shoes unique.
Q: How did BE Shoes come to be?
A: Our owner, Bill Erickson, has more than 40 years of experience in the shoe business. He started out overseeing a large chain of stores in Florida before he relocated to Winston-Salem. Here in Winston-Salem many people know him from his years at the Hush Puppies store at the mall, where he was very successful. He was the highest grossing Hush Puppies store in the nation for a number of years. In 2007 he bought out the shoe store in Thruway Center and turned it into BE Shoes, to give people in the area a place they could count on for comfortable, long-lasting, fashionable shoes.
Q: What is special about the Thruway location?
A: We love being a part of the community at Thruway Center. There are so many people who have been coming here to shop for generations, there’s a real sense of community. Also, there are a lot of local merchants in Thruway Center that you don’t find in other shopping centers or the mall, and people are excited to shop locally and support local business.
Q: What sets BE Shoes apart from the competition?
A: We pride ourselves on our customer service. Our staff is knowledgeable about how a shoe is supposed to fit, and will work with you to find just the right shoe. It also helps that I know our customers so that when I go to shows and order shoes I know the styles and types of shoes that our clientele will enjoy. I will shop with certain people and specific brands in mind. But I also keep an eye out for new styles so that we’re able to offer shoes you won’t find anywhere else in town.
Q: Why is it important to have a good fit when buying shoes?
A: Having shoes that fit is important for foot health. Not only is it more comfortable, but when shoes don’t fit well you run the risk of problems such as bunions, blisters or even stress fractures. Also, the brands we sell are meant to last, and worn for a long time, so you want to make sure the shoes is comfortable. It’s nice when you’re paying for a really good pair of shoes to have an expert help you get the right fit. We will measure your feet to help get the right size, and also look at your gait and take into consideration anything you might be going through, such as recovering from surgery, to make sure you’re pleased with the comfort of your shoes the minute you walk out our door.
Q: What are some of your more popular brands?
A: We sell a lot of nice shoes, with brands people recognize. Some of our top sellers are Naot, Dansko and Merrell. We have started offering a new brand that has become very popular, Spring Step. These shoes are very comfortable but also have great style, and that’s something I feel is important. You want to be comfortable when you’re on your feet all day, but don’t want to sacrifice style for comfort.
For more than 20 years, The Carving Board has been a mainstay of Thruway Center. With a prime location right in the middle of the center, it’s a great place to take a break and fuel up to continue shopping. The restaurant is family-owned and operated, with Krista Ackert and her sister Anita Wright carrying on the tradition started by their mother when she moved to North Carolina from New York.
“Thruway Center was just the perfect location for our restaurant,” Ackert said. “We get a lot of traffic through the day from both shoppers and business people around the area, and we’re also convenient for catering to businesses or for people to come in and take home food for a family dinner or small get together.”
At The Carving Board, everything is made fresh daily. When you order a sandwich, you are able to watch the deft workers behind the counter carve your turkey fresh off the roasted turkey breast and pile it on a sandwich with fresh ingredients. There’s no need to settle for common potato chips, there’s a full display of delicious salads to choose from to join the plate with your sandwich, or you can even make a meal of the salads. “One of our most popular items right now is the spicy sesame noodles,” Ackert said. There’s also soup to warm you up on a cold day, with choices changing daily.
It’s hard to resist dessert at The Carving Board, where lemon bars, carrot cake and triple fudge brownies are all displayed beautifully in the case. They definitely catch your eye while you’re watching them prepare your meal right in front of you.
Many people come back regularly for a menu favorite, but it’s also fun to pay multiple visits to The Carving Board to see what’s new on the menu. Daily lunch specials and weekly dinner menu help keep things fresh and new even for the most regular customer.
One of the best things about shopping at Thruway Center is experiencing first-hand the friendly people in each store, greeting you with a smile and ready to help you find the perfect gift for your loved ones. This Saturday, we’re celebrating the community spirit found at Thruway Center with our annual Holiday Open House. We invite everyone to come out and enjoy a day of shopping with your friends and neighbors in a place where you avoid the maddening crowds and long lines of big-box stores.
Many stores participating in the open house are offering special deals and promotions such as coupons, gift cards with purchase, and even free gifts with purchase. Free samples at Kilwins and Dewey’s Bakery entice you to purchase some of the wonderful treats to take home and share with your family, and refreshments such as hot chocolate and cookies in other stores help keep you going. You’ll also find special activities such as rock painting at Toys & Co. to make your shipping trip more enjoyable.
There’s a lot of talk these days about the draw of online shopping. But here at Thruway Center, we know the magic of experiencing the shopping adventure first hand. What better way to find the perfect, unique gift than by browsing through stores and getting first-hand information from knowledgeable staff? Even better, when you shop at Thruway Center you’re supporting local businesses and keeping your money within the local economy.
Come out and enjoy the Thruway Center Open House. Walking along the sidewalks, seeing everyone excited and happy, is a sure way to get you in the holiday spirit!
Thruway Center Holiday Open House Merchant Offers
A free personalized pen with any $25 personalization purchase.
All holiday towels, napkins, paper plates, and ornaments buy 3 get the 4th free.
A free Winston Salem teapot ornament with every purchase while supplies last.
Receive Two $5 Loop Bonus Cards when you purchase a $25 Loop Gift Card. Offer good from
now until Jan 1st.
20% off savings between 12-2 only. We will have light bites and drinks as well!
Great Outdoor Provision Company…
Our annual Habitat Day during which we donate 5% of Sales to Habitat for Humanity of Forsyth
County. Complementary signature gift wrapping that we always do for the holidays.
Southern Home and Kitchen…
• DOOR PRIZES, plus a free Christmas pot holder with every purchase (no minimum), a free Vietri Old St. Nick Baker ($62 value) with a $100+ purchase, a Lavender + Honey bakery pop up (10am-
1pm), and a Y’all Sauce free Demo & Tasting 2-4pm
Plow and Hearth…
Santa here from 11am-3pm that day.
a $15 gift Plow & Hearth Gift Card with every $85 purchase
Storewide Buy One Get One Half Off… Half off applies to similar products of equal or lesser
value only and cannot be combined with other offers. See store for details.
20% off any one sale item with coupon… restrictions apply.
20% off all in stock merchandise 12/1 only.
a free pair of earrings with purchases $25+, only one pair of earrings per customer
Toys & Company…
Christmas Hide And Seek Rock Painting Activity 11:00
Prize Wheel 10:00 – 2:00
Free Gift Wrap & Refreshments
offering free samples of our delicious hot chocolate that day, made with our own Classic
Rolly’s Baby Boutique…
hosting Photographer Emily Elrod for holiday photos. 10-2 appt only.
We will also have a sip n see with goodies to enjoy while shopping.
25% off Alex and Ani bracelets
Friends and Family Event
A visit to is a magical experience any time of year, but even more so during the holiday season. There’s nothing more heart-warming than seeing children’s faces light up with joy when they hug a beautiful doll or discover an exciting new Lego set. At Toys & Co. there are treasures around every corner, fun games to educational toys and of course, plenty of traditional favorites.
One of the best things about Toys & Co. is that unlike most stores where parents spend their time saying, “Don’t touch that,” or “Put that down,” in this place kids are welcome to play and explore. Samples of toys are on display to let you try them out, a train table is set up and always surrounded by children and a dollhouse just begs for someone to rearrange its furniture.
The ability to play in the store and truly experience the toys is just part of the personal experience that sets Toys & Co. apart from other stores. This family-owned company built its flagship store in Greensboro more than 40 years ago, and from the very beginning they were dedicated to product quality and customer service. The Thruway location, which opened in 2014, carries on that tradition. The staff is always eager to help and ready with recommendations for finding just the right toy for the child you’re shopping for, no matter what their age or toy preference.
Toys & Co. also goes above and beyond with customer service offerings. Free gift wrapping is offered year-round, and there are special benefits for customers as well. The Birthday Club allows parents to sign kids up and two weeks before the birthday they will receive a coupon for 15% off the entire purchase for one shopping visit. The Carousel Club is a rewards program with a stamped card. For every $20 purchase you get a stamp on the card, and after you collect 12 stamps you receive $20 off your next purchase.
A new program Toys & Co. has started is the Birthday Basket, which makes shopping easier for friends and family. The child is able to come into the store about 2 weeks before their birthday to pick out any items they want to put them in a basket. Anyone can shop out of that baskets, and discounts are offered to grandparents, parents and friends. “It’s a great way to know that the gift you’re giving is something the child wants,” says April Otto, store manager.
With Christmas just around the corner the toy shopping season is in full swing, and Toys & Co. is ready with some special promotions. The Christmas catalog was recently mailed to all birthday club members with a 25% off coupon good for any one item through December 16, and during the week of Thanksgiving the store is offering double stamps all week long. It’s a great time to come in and pick up some of this season’s hottest toys, such as the Rock and Roll Rainbow Piano, or Otrio, the multi-level tic-tac-toe game that has been really popular.
Get your shopping done early and have some fun while you’re there with a visit to Toys & Co.
The Bonefish Grill may be nationally known for its casual elegance and superb food, but at the Thruway Center location you’ll be treated with personalized service and a friendly welcome that make this restaurant feel like the local treasure it is. From seafood specialties to juicy steaks, fish tacos, fish & chips or even an all-American burger, the menu provides plenty of options for whatever you’re craving. You’ll be served by an Angler who is ready to guide you on an “open sea excursion” to help you choose the best fish to fit your taste. They’re trained to navigate you through your entire dining experience, from savory start to sweet finish.
Whether you’re a regular customer or someone dining for the first time, you’ll be treated with personalized service to make sure you enjoy your entire experience. “We’re lucky that having been at Thruway Center for 15 years, we have a lot of regular customers,” said Jennifer Wright, managing partner. “There are plenty of people we see once a week or once a month, and it’s always fun to catch up with them and introduce them to any new menu items we might be offering.”
Located at the front of Thruway Center, right by Stratford Road, is also great for visibility and attracting new customers. “It’s always nice to get people in who haven’t been before, and share the Bonefish Grill experience with them,” Jennifer said.
Bonefish Grill enjoys being a part of the greater community, whether that’s through networking with local businesses to do private dining events or donating to nonprofit organizations to help support the community. “We’re always glad to help out in our community, and try to do as many things as we can throughout the year,” Jennifer said.
Bonefish Grill is a great place for a night out during the week or for celebrating a special occasion. The private dining room is available for special events such as birthday parties, showers or rehearsal dinners. “We do what we can to make your dining event a success, from setting up menus to communicating regularly, whether it’s about the number of guests and any special needs you might have,” Jennifer said.
Come in this month to enjoy the new seasonal Pumpkin Spice Martini, made with RumChata, Grey Goose vodka, pumpkin syrup and Bailey’s Irish Cream. This is a great complement to the new Dine and Discover menu option, which is dinner for two for $55. The dinner includes Bang Bang shrimp, two salads and two entrees off the feature list.
For reservations, book online or for parties of six or more call 336-724-4518.
In June Thruway Center welcomed to its group of retail stores, and while new to Thruway, many people were already familiar with the store and its commitment to offering a boutique experience at affordable prices due to the company’s presence in the Triad and the reputation it has built for creating a great shopping experience.
BohoBlu is a local operation started by Jenny Stilley and Patrick Golimowski in Greensboro and has expanded to locations throughout the Triad, including Winston-Salem, High Point and Burlington. The concept came from their honeymoon, where Jenny was excited to find cute dresses for less than $70. She wanted to bring that experience home to her friends, and through some research and a trip to an apparel market, she was able to make her dream a reality.
BohoBlu first came to Winston-Salem with a location at Reynolda Village, and became a favorite of many people. But the opportunity to move to Thruway Center allowed the store to expand its offerings and carry a wide range of sizes under one roof.
Fashion for Every Shape. One thing that sets BohoBlu apart from many boutiques is its commitment to carrying sizes for all types of women, short or tall, thin or curvy. At BohoBlu you’ll find sizes ranging from small to 3X, and more importantly, there is plenty to choose from and lots of variety in every size.
Styles for All Ages. The goal of BohoBlu is to provide a shopping experience where a group of women can come and everyone can find something cute. This means not only all sizes and body types, but all ages too. “I love it when I see a family come in where there are four generations of women shopping together,” says Claire Blackwell, store manager. “We carry items that are fun and fashionable for any age.”
Personal Stylists at your Service. In addition to a wide variety of styles, customer service is a big priority for BohoBlu. Each stylist receives personalized training to be able to help customers find clothes that look good and make them feel great. “We want you to feel as if you’re shopping with your best friend when you come to our store,” Claire says.
Whether you’re looking to update your wardrobe or you’re looking for a unique item to wear for a special occasion, BohoBlu is the place to go. Come check out the store today, and you’ll fall in love with the people and the fashions.
For close to 25 years, has been a part of Thruway Center, serving as the go-to destination for people looking to get out and enjoy the outdoors. “Our team uses our own personal experience and first-hand knowledge to help guide people toward their next adventure,” says Store Manager Darren Schwartz. Great Outdoor Provision Co. has everything you need, whether you’re prepping for a trek on the Appalachian Trail, wanting to paddle the Yadkin River, or you just want to stay warm hiking the greenways around Winston-Salem.
As a vendor partner with Patagonia, Great Outdoor Provision Co. is one of the few places in our area you can find this trusted brand. The store also carries many other well-known brands, including Arc’teryx, Hobie, Yeti and Fish Hippie. You’ll find a wide array of clothes and gear, from backpacks and kayaks to hiking boots and cooking equipment. There’s even a section dedicated to the outdoor needs of your furry companions, to make sure they’re well equipped to join you on your adventures. And pups are welcome in the store, so feel free to bring them along on your shopping trip to help you pick out all the gear!
Great Outdoor Provision Co. is about more than just providing the gear to get your outdoors, it also provides opportunities to get out and explore the wonderful parks, trails and waters around the Winston-Salem area. “We recently partnered with , which is a program through Get Going NC that gives people in our area opportunities to learn about hiking and go out with a group to enjoy our trails,” Schwartz says.
Classes and workshops are also a big part of what Great Outdoor Provision Co. has to offer its customers, as a way to help people learn more about different ways to enjoy the outdoors. This fall, take advantage of the fly fishing classes held at a local pond and the fly tying classes held at in downtown Winston-Salem. And in the spring, be on the lookout for the kayak clinics and rolls sessions led by the store’s own . Be sure to check out the for details and to stay updated on the great offerings.
As a company built around getting out and enjoying the outdoors, the founders of Great Outdoor Provision Co. also put a focus on caring for the environment. Great Outdoor Provision Co. recently joined their colleagues at Patagonia as a retailer, meaning they contribute at least one percent of their annual sales to environmental causes. Other local community initiatives include support of the Mountains to Sea Trail, Habitat for Humanity, discounts for Boy and Girl Scouts, and a celebration of Land Trust Day each June.
“We’re lucky to be at Thruway Center, which is such an iconic landmark in Winston-Salem,” Schwartz says. “We have a lot of great customers and have found a supportive community here in our efforts to help people get out and enjoy the outdoors.”
Next time you’re at Thruway Center, stop in Great Outdoor Provision Co. and prepare for your next adventure!
Jewelry is symbolic of special occasions or times in your life. Whether it’s a diamond engagement ring, a watch for a retirement gift, ear rings for an anniversary or a special something for Mother’s Day, each purchase is meaningful and important. These are pieces that will be cherished, worn often and passed down to future generations. At , you can find the unique designs and quality jewelry to fit any gift or occasion.
Rommel Hannoush, owner of Hannoush Jewelers at Thruway Center, brings years of craftsmanship and expertise to his work with the jewelry. Rommel comes from a large family with years of experience in the jewelry business. The Hannoush name is synonymous with fine quality jewelry and is well known throughout the Northeast. About 20 years ago, Rommel decided he wanted to get into the retail side of the business and went looking for a place to open a store. He first traveled to Florida where there were some other Hannoush Jewelers, but wasn’t sure about moving that far south. On his way back home he stopped to visit some friends in Winston-Salem, and fell in love with the area.
Hannoush Jewelers has been a part of Thruway Center for six years, and Rommel feels it is a great fit for his business. “We get a lot of traffic here and have built great relationships with many of our customers,” Rommel says. “People who have moved to Winston-Salem from Massachusetts or New York will seek us out because they know of our great reputation for beautiful jewelry.”
Hannoush Jewelers is more than just a store front with cookie-cutter displays of rings and necklaces. “Our designs are unique, so you know when you purchase jewelry from us it won’t be just like what everyone else is wearing,” Rommel says. He also creates custom pieces and does jewelry repair. “I will work with people to help them get exactly what they want, whether it’s something they’ve seen on Pinterest, or it’s a redesign of an heirloom piece, or even if they come in with just an idea in mind I can help them visualize the final product,” Rommel says.”
The promise of quality extends to the diamonds you’ll find at Hannoush Jewelers. “For me, the most important thing about a diamond is the cut,” Rommel says. “You can have a flawless diamond, but if it’s not cut well it will be hazy and grayish. You want something that is clear and truly reflects the light.” Hannoush Jewelers serves as their own diamond importer, eliminating the middle man and helping ensure each diamond they sell is flawless.
If you haven’t taken time to look at the beautiful selection at Hannoush Jewelers, stop by today. You’re sure to fall in love right away with the beautiful designs and high quality pieces that are just perfect for you or your loved ones.