When you walk through the doors of you immediately feel transported to a happy place. The walls are painted bright, cheery colors, the little clothes and shoes for sale bring a smile to your face, the nursery furniture has an almost immediate calming effect, and on most visits you’ll find children playing in the toy area while their moms and grandmothers shop. For over thirty years, Rolly’s has been the place to shop for moms-to-be and new parents. For many of today’s shoppers, walking in the store brings back happy memories of their own shopping trips with mom when they were little.
Rolly’s Baby Boutique sets itself apart by providing a special focus on items for little ones in all facets of life, from clothes to toys and furniture. The original concept was created by Rolanda Frazier, whose nickname became the name of the store. Today, owner Melanie Barbee proudly continues to build on Rolly’s strong brand and dedication to unique items and exceptional personal service.
“We focus on brands that let kids be kids,” Melanie says. “Too often people dress children like miniature adults. We pride ourselves on offering clothes that keep children looking young. Bubbles, shortalls, and contemporary yet classic dresses are just some of the styles you’ll find at Rolly’s.”
Brands such as The Beaufort Bonnet Company and Feltman Brothers are on display at Rolly’s, names well known for classic elegance that epitomize southern traditions. And it’s not just the clothes, all of the items are carefully chosen for quality and beauty as well. “We understand that when you’re buying furniture for the nursery you want something that is quality and will last multiple children,” Melanie says. “In fact, we often have women come in who tell us they purchased furniture for their nursery here at Rolly’s and now are using it for their grandchildren.”
Personal service is a hallmark of shopping at Rolly’s Baby Boutique, whether that’s working on a registry with a new mom-to-be, trying on shoes for baby, finding just the right crib or helping pick out the perfect baby shower gift. With unique items and beautiful gift wrapping, you know when you purchase a gift at Rolly’s yours is sure to stand out and be remembered.
That personal touch extends beyond the service given to customers. Melanie hand picks each item for sale at Rolly’s, traveling to trade shows all across the United States from New York to Las Vegas. “It’s important to me to touch and feel the items myself, not to just trust a picture in a book,” Melanie says. “I want to feel the softness and be sure of the quality before I offer it to our customers at Rolly’s, and we try really hard to seek out things made in America as well.”
Trade shows also give Melanie the chance to see new items and meet the people behind the brand. One that she is excited to start carrying is , a new brand created by a Harvard graduate who has built a business from qualified seamstresses who work from home. This allows moms and grandmothers to work while having the flexibility to watch their children and be there for all those important milestones.
Rolly’s is built around putting family first, and it shows in the care given to choosing the store’s items for sale and the personal attention paid to each customer. Whether you’re shopping for your own children, your grandchildren, or family and friends, shopping for a baby is a happy time. Rolly’s invites you to share that time with them.“As we like to say at Rolly’s, ‘shopping here is like a nursery rhyme,’” Melanie says.
, a unique women’s boutique located in Thruway Center near Trader Joe’s, has made its mark on Winston-Salem in just the few years it’s been a part of our town. The story of bevello is an interesting one. Founded by Chan Namgong in Raleigh in 2009, he found such success at his first store that he knew he wanted to expand. He chose Winston-Salem because he knew it was a thriving area and a good place to bring awareness to the brand.
Bevello has been a part of Thruway Center since 2009, just a few months after the flagship Raleigh store opened. In 2013 the boutique moved to its current location by Trader Joe’s, where it has become a destination for many Thruway Center shoppers.
We recently had a chance to talk with bevello’s manager Kelly Mishler to get a sneak peek what to expect in this fall’s fashion and an inside look at the boutique’s role in Winston-Salem.
How would you characterize the style of bevello?
One thing that bevello always stands by is beautiful, effortless, every day fashion. For us, that means providing our clients with what they need to look great anywhere, whether its basics such as t-shirts and denim for running errands, more sophisticated looks for the office or items for dressier occasions such as weddings or a night out on the town. We have a wide range of clients, from age 12 to 80, and I think that the fact that so many different women shop here just shows that we truly do have something for everyone. We carry over 30 different brands, and we try to reflect different personalities and styles, rather than having just one set look.
What can people look for with fashion trends for this fall?
Millennial pink has been the “it” color for a couple of years, and it isn’t going anywhere, so you’ll definitely still see a lot of that this fall. Along with that, blush colors and pale pinks are real popular, as well as jewel tones. There seems to be a real feminine aspect to the fall clothes, with ruffles on the sleeves. And I’m seeing a lot of faux fur which will be nice for the colder temperatures. Most importantly, a lot of the new things we’re getting in is very versatile, it’s stuff you can mix and match, and wear out running errands or dress it up for a night out.
How do you cater to the Winston-Salem market?
I really enjoy working in retail, helping women come in and find something that makes them feel good about themselves. One thing you are guaranteed at bevello is personal service, from me and everyone who works here. We can help update your wardrobe, or help you find the one perfect item for a special occasion. We also provide feedback each week to our buyers about what our clients are looking for, including what’s been really popular that we need to make sure we continue to carry to maybe some things our clients are asking for that we don’t have and could look into getting.
What are some brands that people will find at bevello?
We carry a wide range of brands to appeal to a variety of tastes and styles, including French Connection, Free People, Kendra Scott, Z Supply, Sheila Fajl and many others. We’re also interested in working to promote local brands in our stores, as a way to network with the community and get our clients more unique items that have a local touch. One of those that has become very popular at our location is Once Upon a Stamp, a customizable jewelry line that is great for gifts and special occasions. It was created by two 15 year old twin sisters who live in Raleigh, and is just one example of how bevello works with young artists to help them make their own mark on the fashion industry.
How does bevello help support the community?
We’re really proud to be a part of Thruway Center and the Winston-Salem community, and as part of that we feel it’s important to give back to the community. Each year we partner with Brenner Children’s Hospital to host two fashion shows, one in the spring and one in the fall. All proceeds from the ticket sales go to the hospital, and they also set up a booth in our store to help bring awareness of what they do to help children.
If you haven’t visited bevello, make sure to check it out the next time you’re at Thruway Center. The store offers a 15 percent discount for teachers, students, military, brides, Thruway Center employees, and even a discount on your birthday!
Plow & Hearth
Your offers for Friday and Saturday:
Umbrellas – 50% Off
Select Summer Footwear & Apparel – 50% Off (These will come from LIQ List)
VT Apparel – Additional 50% Off
Garden Stakes – 50% Off
Spring/Summer Wreaths & Garlands – 50% Off
Planters – 50% Off- Regular Price Planters
Continue Floor Models – 50% Off
Continue Cushions – 50% Off
Your offers for Friday and Saturday:
Closeouts mens, womens, and childrens shoes. A wide variety of styles and colors.
Closeout apparel for men and women. Great time to stock up for the Fall!
Ivy & Leo
Individually priced racks… $5,$10 $15 and more will marked up to 75% off original prices.
Clearance Sale in Progress… Teachers get 20% off on these 2 days with proper ID.
40% or more discounts on selected Holiday & Every day Merchandise, cake decorations and food.
Toys and Company
25% – 75% off select items.
Your offers for Friday and Saturday:
Tent sale at bevello in thruway! Hundreds of items all priced to sell! $10 and under racks, great savings!
C Distnctive Eyewear
Half off lenses with the purchase of any frame. Cannot be combined with any other offers, discounts or insurance.
Southern Home and Kitchen
SoHo will be offering a HUGE discount on select items for the side walk SALE – SAVE 35-75%
on Select Items and Free Tastings! And $10 coupon (to use on another purchase) with every
Van Davis Aveda Salon & Day Spa
BOGO Free Hair Mists
BOGO 1/2 off select items
25% of Select items
Fall Style Event – 25% off all Regular Price items
August Clearance – 70% off all Mark Down items
For the sidewalk sale, we are going to have a “yard sale”. We will have 100’s of cases, screen
protectors and other accessories at ‘blowout’ prices. Cases for many popular LG and Samsung
phones will be priced at $5 or $10. They are normally priced from $25 to $50.
Friday and Saturday only… Free MVP upgrade to all new clients
15% off all hair products
Rolly’s Baby Boutique
Up to 70% off select merchandise during the Sidewalk Sale
40% or more discounts on selected Holiday & Everyday merchandise, cake decoration,
Clearance up to 75% off, Sleepwear 75% off and all other categories 50% off.
Tucked in a small storefront between Trader Joe’s and Chopt is the entrance to . The sophisticated yet unassuming outward appearance of the salon tells only a small part of the story of what you experience as soon as you walk in the door. It’s like opening up a whole new world of beauty from the minute you step off the sidewalk into the salon. Instantly greeted by smiling, welcoming faces, you are free to browse around and sample the full-line of Aveda beauty care supplies or make an appointment to pamper yourself in the full-service salon.
VanDavis has been a fixture of Thruway Center for almost two decades, when Cindy Davis partnered with Aveda and chose the location for her new salon. The clientele at Thruway, the high volume of traffic and the quality of the other shops at the center all helped make the location perfect for a full-service Aveda salon and spa. Cindy had already built a reputation in the area for running a salon with great hairstylists who could make you look and feel your best. The partnership with Aveda allowed the business to expand to include a full range of beauty and relaxation offerings, including makeovers, manicures and pedicures, various types of massages, facials and other skin treatments.
Today the Thruway Center location is run by Cindy’s daughter Alexandra Stevens, who is proud to be carrying on the traditions of her family’s business. “We wanted to create a relaxing, comforting place for people to come and get all of their beauty needs taken care of. We love making people feel their very best.” Stevens says. “Just like you go to the dentist to have your teeth cleaned or the doctor for regular check ups, your skin and hair need to be taken care of too. We take time to educate our guests on the importance of good skin care. It might feel like a luxury to come in for a manicure and have your hands massaged, or sit for a relaxing facial, but it’s good for your skin and for your mental health. It’s not just a luxury, it’s a necessity. It’s about the whole experience, from the time you walk in and are greeted with a beverage until you check out with product recommendations to recreate your salon/spa experience at home.”
Partnering with Aveda is also a key factor in the VanDavis philosophy. Not only does the partnership allow for educational opportunities for the technicians, it also means the salon uses and carries Aveda products exclusively. “We’ve always felt it was important to take care of the environment, and we appreciate Aveda’s commitment to caring for the environment with their products as well,” Alexandra says. Aveda sources all ingredients from organic, sustainable or renewable plant-based origins, uses biodegradable materials, is animal friendly in testing and environmentally friendly in processing, for example by using wind power in its manufacturing.
Beyond sourcing Aveda products, VanDavis plays an active role in the community. “We use a lot of water in our salon, so we felt it was appropriate to partner with the Yadkin Riverkeepers to help promote clean drinking water for our community,” Stevens says. Working to raise funds and awareness for clean water is a mission of Aveda salons all over the world. The salon hosts fundraisers throughout the year for this organization. A recent fundraiser was held this month at Foothills Brewpub, called Bobs and Brews. Salon service providers were on hand to give haircuts, and there were t-shirts for sale and a raffle. All the money raised from the event went to support the efforts of the Yadkin Riverkeepers. “The Bobs and Brews event was so successful that we’ll be having more of those. It was a lot of fun for everyone,” Stevens said.
If you haven’t already, take time to make use of the many services at Van Davis Salon. Whether you’re pampering yourself or giving a gift to a friend or loved one, there’s something for everyone at this relaxing getaway.
For 20 years, The Loop has been a staple at Thruway Center. Everyone knows you can count on great food at The Loop to keep you energized for more shopping, but it’s more than just the great pizza, burgers and fresh salads that keep people coming back. It’s a place for celebrating special times or just meeting up with friends. It’s the atmosphere at The Loop that makes this restaurant a gathering place for the neighborhood.
A Family Business
When Mike Targett took over this location of The Loop three years ago, he knew he was getting something special. The restaurant had been a part of Thruway Center for years, and the community didn’t want to see it go away. Mike invested his time and energy into rejuvenating The Loop, and now more than ever this is the place to go for food and fun.
Part of what makes the atmosphere at The Loop unique is Mike’s and his family’s dedication to the place. His wife Pim and his two daughters work by his side, but really everyone who works there becomes a part of the family. “A lot of our employees are young kids from the neighborhood, many of them working their first job before college, and I treat them all like I’d treat my own kids,” Mike says. “It’s so great to see them learn and be successful. Even when they leave The Loop to go to college or other careers, they’ll come back and visit and it’s always great to see them and catch up.”
Quality and Variety
sets itself apart from its competition by providing high-quality food in a fast casual environment. All ingredients are fresh, from the never-frozen, antibiotic-free chicken to the vegetables prepped and sliced in the restaurant’s kitchen daily for pizzas and salads. It’s a business philosophy that started with the original restaurant in Jacksonville, where the goal was to create a place where discriminating gourmets and hungry kids could all come and be happy. Today, The Loop at Thruway is one of fourteen restaurants, including locations in Chapel-Hill and Duke University.
The Loop might be well-known for its pizza, but the true appeal of this restaurant is found in its variety. More than one-third of the meals served at The Loop are its signature salads, popular for their fresh ingredients and signature homemade dressings. Burgers and sandwiches also make up a large part of the offerings at The Loop. The variety is what helps this restaurant be such a great place for families or groups of friends getting together, because there’s something for everyone on the menu.
Keeping Things Fresh
Tradition is important at The Loop, which is why high-quality burgers and pizzas will always remain a mainstay of the menu. But there’s also room for adding new items, to keep things interesting and meet the new desires of customers. The Loop was ahead of the curve with gluten free diets, offering a high-quality gluten-free hamburger bun and pizza crust for a few years now.
The Loop is also excited to announce a new menu item, the veggie burger, that is sure to be a crowd-pleaser. Made with a combination of black beans, beets, mushrooms and brown rice, the burger is extremely flavorful and unique. Offered with cheese or without for a vegan guest, the burger is not your average veggie burger.
Make sure to visit The Loop on your next visit to Thruway Center. Whether you’re getting your favorite pizza, trying the new kale salad or just stopping by for a quick milkshake break, it’s got just the thing to keep you going.
David and Renee Butner were looking for a new business venture at the same time as in Thruway Center was looking for a new owner, and so far it’s been a perfect match. “We took over the store at the beginning of April, and I just love it,” Renee says. “I’ve worked in retail, so I had some experience with customer service, but it’s just so easy here. Everyone is happy to be at this store.”
It’s hard not to be happy when you walk into Kilwins and you’re immediately greeted by smiling faces and the wonderful smell of chocolate. Kilwins is known for both its chocolate and its ice cream, a combination of products that both have a well-earned reputation for quality and excellence.
Everything at Kilwins is handcrafted, and quality is a top priority. It all started in 1947 with the chocolates, and still today the rich truffles and butter creams are personally marked by hand with an identifying mark.
Some things are made at Kilwin’s headquarters in Michigan, but the Butner’s and their employees are busy every day making handcrafted items right in the Thruway Center store. The fudge, caramels, brittle and popcorns are all made in-house. As are the waffle cones, whose sweet smell wafts up to greet you once you open the door.
The company added ice cream to the product line in 1985, and just like the chocolates, the ice cream is held to high standards, using only fresh milk and cream and mixed in small batches. Kilwins’ specialty candies are mixed in with the ice cream to make decadent flavors like Kilwins Tracks, which includes truffles.
“It’s hard to say what is most popular, because everything we sell people enjoy, but definitely during the summer months our ice cream is what people ask for,” Renee says. Kilwins is known for its large scoops of ice cream that satisfy you on a hot, humid North Carolina day. The waffle cones made fresh daily are a big hit, but so are the milkshakes. “We can personalize milkshakes with any flavor of our ice cream” Renee says.
The emphasis on quality products and a focus on tradition and old-fashioned values is part of what helps make the Kilwins brand so special, and also what makes it a good fit for Thruway Center. “We knew this was a good location for our business because Thruway Center is steeped in tradition while at the same time changing and adapting to grow and succeed in the current retail climate,” Renee says.
Next time you’re shopping at Thruway Center, or if you just want a special treat, head over to Kilwins for a decadent dessert. Popular flavors such as Toasted Coconut and Sea Salt Caramel are always on-hand, and this summer David and Renee are excited to introduce a new flavor to the mix, Chocolate Sea Salt Caramel.
Each year Thruway Center is excited to present Community Day. Participating merchants host their favorite nonprofits for fun and to raise awareness. Here are this year’s participants.
Dewey’s Bakery: Hospice & Palliative CareCenter, serving the Piedmont Triad Community for more than 30 years with kind and compassionate care. Hospice and Palliative CareCenter provides compassionate care for those individuals living with life-limiting illness, plus supporting families through quality medical, emotional and spiritual support. During Community Day, Buy One and Get One Scoop Free ice cream, cup or cone.
Mother’s Day is May 13, 2018. Are you ready to celebrate with all the moms in your family? From grandma who spends so much time loving her grandchildren and giving them extra attention to the newly expectant mother who is looking forward with apprehension to the unknown world of parenting, every mother deserves a little special treatment on this holiday just for her.
The celebration of mothers can be traced back as far as the ancient Greeks and Romans, who held festivals for the mother goddesses. More modern day incarnations of the celebration of mothers showed up in the 1800s. First, Anna Reeves Jarvis created a day she called Mother’s Friendship Day to promote reconciliation between Confederate and Union soldiers after the Civil War, and Julia Ward Howe organized a day calling for mothers to unite in the promotion of world peace.
It wasn’t until the early 1900s that Mother’s Day took the form we recognize today. Anna Jarvis, daughter of Anna Reeves Jarvis, lobbied Congress to set aside a day to honor the sacrifices mothers made to their children. She believed in her cause, creating petitions and garnering support, and in 1914 a proclamation was made to celebrate Mother’s Day on the second Sunday in May.
Since that start over one hundred years ago, Mother’s Day has become a big holiday in our country. It’s a time to shower mom with gifts and special things to show her just how much you care. Americans will spend more than 23 billion on gifts for mom this year. The top gifts include:
Greeting Cards (78% of shoppers)
Special Outings, such as brunch or a trip to the zoo (55%)
Gift Cards (43%)
Jewelry and Clothing (35%)
Personal Services, such as a day at the spa or a manicure (22%)
Whether you’re spending time with the family at church, going on a trip with your mom or treating the moms in your life to a day at the spa, the important thing is to show your mom you appreciate all she’s done for you. You’ll find everything you need to make mom’s day special at Thruway Center. Whether you’re looking for a special piece of jewelry, spring flowers or a nice brunch location, we have it all in one convenient location.
Start shopping now to get great ideas for the perfect Mother’s Day celebration at Thruway Center.
Since the very beginning, Thruway Center has focused on being a part of the greater community. Not only do the merchants provide convenient access for shopping, but the shopping center has played host to a wide variety of community events over the years, from dance parties outside the WTOB TV studios in the 1950s to visits from Santa Claus and the Easter Bunny for kids at the holidays.
The creation of Community Day is just one more way for us to support the local community. Join us this year for the fifth annual Community Day on Saturday, June 2, 2018, from 10 a.m. to 5 p.m. This event showcases the many nonprofits in our area by providing space for the organizations to set up, educate the community on their projects and reach out to gain more volunteers and support.
More than 20 organizations will have tables and displays along the sidewalks of Thruway Center, creating a fun, festival atmosphere to add to the shopping experience. From large nonprofits like Habitat for Humanity and Second Harvest Food Bank to smaller organizations such as the Piedmont Diaper Bank and the Animal Adoption and Rescue Foundation (AARF), visitors to Thruway will learn more about all the different types of organizations doing good works each and every day in our community.
Being a part of Community Day is a great way for nonprofits to raise awareness as they work on goals of fundraising and outreach. It’s also a great opportunity for visitors to learn more about the many opportunities for giving back within our region.
Make plans now to come out to Thruway Center on June 2. You’re sure to find a new opportunity to be a part of the community and help others. By working together to improve the quality of life in our region, we help each other succeed.
If your nonprofit organization would like to take part in our Community Day event, contact us.
Easter Bunny at Thruway Center THIS SATURDAY from 12-3pm! Have fun with your kids at the bunny hops all around Thruway Center! The Easter Bunny has free Easter Eggs for the kids filled with goodies! Feel free to take pictures with the bunny and your kids…and even a selfie! Have fun shopping for a change! See you Saturday!
There is so much fun about this season. The first day of spring on March 20 brings us all a renewed sense of hope that the dreary days of winter will soon be behind us. The flowers are blooming, the grass is turning greener and the trees are budding out. And of course, the Easter bunny is on his way!
The Easter Bunny and his eggs have been associated with the Easter holiday for centuries. One reason is because eggs are symbolic of new life, which we see through the renewal of the natural world around us but also in the Christian belief that Jesus brings new life in God through his resurrection.
People celebrate Easter in many different ways, including going to special church services, hosting Easter egg hunts and having family get-togethers. Of course, there’s always a lot of shopping to be done to prepare for this grand occasion! Maybe your family has a tradition of eating Moravian sugar cake on Easter morning, or wearing a new outfit to church on Easter Sunday. Perhaps you’re looking for new outdoor equipment to help enjoy the beautiful spring weather and some outdoor time during spring break. Or maybe you’re hunting for a special surprise for a child’s Easter basket.
Whatever you’re looking for, Thruway Shopping Center is the place to go for all of your Easter and spring shopping needs. You’ll find great ideas for Easter basket gifts, surprises to hide inside eggs, new spring fashions for the whole family and great food to prepare for all of your events.
In addition to the wide selection at the stores within Thruway Shopping Center, we also have a special visitor — the Easter Bunny will be visiting on Saturday, March 24, from 12 – 3 p.m. Be sure to bring the kids while you’re shopping for Easter supplies, so they get a chance to visit with the Easter Bunny. He will be handing out special eggs filled with candy and posing for pictures. It’s a great photo opportunity to share on Facebook or for a family keepsake.
We know that shopping with little ones can sometimes be challenging, when they get tired or bored. The Easter Bunny helps bring a little excitement to the shopping trip, keeping kids entertained while you get everything you need for a great spring. Thruway Shopping Center is all about making shopping fun, for the whole family.