At Thruway Center, our merchants are taking the steps necessary to ensure your experience is safe and you and your family stay healthy, all while enjoying the variety of opportunities to shop, dine and have fun outside your home.
For 65 years, Thruway Center has been a vital part of the community in Winston-Salem, providing a place for friends and family to gather for a meal, shop for household necessities and special gifts, or enjoy services such as a massage or a haircut. Though our merchants vary in scope, there’s one thing every single one has in common — a dedication to top-notch customer service.
We always put you, the customer, as our first priority. And because of that, we want you to know that our merchants are taking steps to ensure that you have a safe place to shop, dine and enjoy our services as we live through the COVID-19 pandemic and adjust to new ways of work and play.
Social Distancing. Whether it’s marking out safe distances to wait in line or limiting the number of customers in a store, you’ll find plenty of space to feel safe at Thruway Center. County and state guidelines that put a limit on the number of people allowed per 1,000 square feet help ensure social distancing while shopping. “We might only be able to allow 3-4 people in our store at a time, but we’re looking at the positive aspect of that,” says Rommel Hannoush, owner of Hannoush Jewelers. “We’ve always prided ourselves on excellent customer service, and this just gives us the opportunity to spend time with each individual patron as they choose jewelry for a loved one or themselves.”
The Outdoor Advantage. Thruway Center has always enjoyed its status as an outdoor mall, giving customers the convenience of parking right in front of a particular merchant or enjoying traveling from shop to shop on our sidewalks where you can enjoy the beauty of the outdoors. Now that benefit is even more endearing, serving as a way to enjoy your shopping trip without having to be in the confines of a mall.
A Variety of Shopping Options. While some essential businesses were open to customers during the shelter-in-place period, others had to close their doors to the public, but that didn’t stop them from finding creative ways to serve customers. “We’ve been open the entire time, providing curbside pickup, shipping and personal delivery within Winston-Salem,” says Melanie Barbee, owner, Rolly’s Baby Boutique. Those options will continue at many stores even as doors open to customers, allowing people to shop by their preferred method. Some merchants are also offering hours set aside for seniors to shop, or for shopping by appointment only.
Additional Cleaning Measures. Not only will store employees be wearing masks and plenty of hand sanitizer be available for customers, stores will be taking on additional cleaning throughout the day. “We plan to clean the store completely before and after it’s open to the public each day, as well as frequently cleaning high-touch areas, surfaces and devices during open hours,” says Darren Schwartz, store manager, Great Outdoor Provision Co.
This spring, we know you’ll be shopping for the perfect gift for your high school or college graduate, looking for new clothes and gear to equip you for the hiking and camping of summer and searching for items to give to new brides and babies. Thruway Center is here to meet all of your family’s needs, with the customer service you’ve come to expect from 65 years of serving our community.
Buying gifts for family and friends is one of the most fun parts of the holiday season. Not only is it a thrill to be out in the stores, taking in all the beautiful holiday decorations and enjoying the excitement and good cheer of the other shoppers, but it’s also rewarding to find the perfect gift and see the look on your loved one’s face when they open it on Christmas morning.
This year there’s been a lot of talk about the short holiday shopping season. Traditionally, Christmas shopping kicks off on Black Friday, the day after Thanksgiving. This year, with Thanksgiving coming late in the month, that means there are 6 fewer shopping days between Thanksgiving and Christmas than there were last year. It’s the shortest shopping season since 2013!
Here at Thruway Center, the talk of a shorter shopping season is nothing to worry about. Why? Because we know a date on the calendar means nothing to the community of shoppers who count on Thruway Center to find the perfect gift for Christmas. Why wait until Black Friday to think about those gifts on your Christmas list? Join the 43% of people who start holiday shopping in November and visit us now. Our stores and restaurants are already decorated and ready to celebrate the magic of the holiday season for weeks to come.
Not only that, we’ve got great events planned to keep you in the holiday mood through Thanksgiving and beyond. Join us on Saturday, December 7, for our annual holiday Open House. This is a fun event for the whole family, with merchants offering special deals and promotions just for that day. Carolers walk along the sidewalks singing your favorite Christmas songs to help enhance the holiday spirit. You’ll also enjoy refreshments of hot chocolate and cookies in some stores, free samples at Kilwin’s, and special activities for the kids.
The wide variety of stores and restaurants at Thruway Center makes it the perfect place to do all of your holiday shopping, whether you’re spending the day looking for gifts for everyone on your list or running by after work for that last-minute present. You don’t want to miss the holiday experience this year at Thruway Center.
Plow and Hearth: An additional 25% off all clearance items and 50% off Floor Model Summer Sale.
Rolly’s Baby Boutique: Annual Sidewalk Sale and everything will be 40% off plus on the sidewalk!
Talbots: Inside Sidewalk EventFall Style Party
Store opens at 9:00A.M.
25% Off regular price purchase
10% of net proceeds from our shopping party benefits the local Dress for Success
Limited Time Only our Gift To You
Talbots Inspiration Bracelet with purchase of $150. One per customer while supplies last.
August Clearanc – 60% off Markdowns, up to 80% off original prices
Dewey’s Bakery: $1, $3 and $5 merchandise bins!
New Balance Winston-Salem: Closeout shoes and apparel. Includes both adult and kids shoes- is a great opportunity to score a deal on kids shoes for the new school year
Southern Home and Kitchen: up to 75% off select items, a $1 cash-only selection, and big savings on some discontinued items! Items will be replenished and added to on Saturday!
Ivy & Leo: Up to 70% off summer items.
Christoper’s Formal Wear: all clothing 25% off, MorLee Sales rack all gowns 75.00
Be Shoes: Special Sale Pricing shoes from $16-$69
Hannoush Jewelers: My specials are 30% off Alex and ani and waxing poetic Pandora spend 100.00 and get $25.00 off
Kids Shoes/Apparel BOGO 52% off
Backpacks 25% off
Adult Footwear 20% off
Omega-branded Apparel 50% off
Lifestyle/Beach Sandals 40% off
Baseball Pants 25% off
SportsClips: Back to School special: 50%off select professional hair products and Raffle for Season Pass $99 value 5 MVP services
CPR Cell Phone Repair: Clearance on many cases and more!
SteinMart: We will be offering additional 40% all “RED DOT” clearance.
Great Outdoor Provision Company: Deals up to 65% off on last season’s apparel, 50% off current spring and summer sportswear, and deals on scratch and dent gea
BohoBlu – 50% off summer sale items!
One of the best qualities of Thruway Center is the sense of community that exudes from this group of merchants. For more than 50 years, people in Winston-Salem have been coming to Thruway Center to shop, have meals with family, eat ice cream with friends and enjoy an atmosphere where everyone is welcome. That sense of community made Thruway Center a perfect match for Orangetheory, a premier fitness facility offering science-backed high intensity group training workouts, where the motto is “it’s not a competition, it’s a community.”
Orangetheory: An Individual Approach in a Global Community
Each time you walk through the doors of the Orangetheory fitness facility, you’re joining up with thousands of other people who are doing the exact same workout that day all over the world. The Winston-Salem location is just one of more than 1,000 locations worldwide, all using workouts designed by a team of exercise scientists at the corporate office in Florida. “Our team creates 90 workouts each month that work on different muscles groups and are designed to improve endurance, power and strength,” says Ashley Torres, marketing manager, Orangetheory Fitness. “Those are then rolled out to our members, and each facility has the same schedule, anywhere you go around the world.”
The Orangetheory approach to fitness centers around high intensity group training workouts, but it comes with an individualized approach. It all starts with a personal trainer who assesses your fitness level and works with you to create your program. “Our personal trainers are like really great coaches, they get to know you and work with you to motivate you to better health,” Ashley says.
Once you have your plan in place, you’ll enjoy coming to work out with others who have the same goals of living a healthier, more fit life. “Working together provides more motivation and encouragement than just spending time by yourself on a treadmill,” Ashley says.
Becoming Part of the Winston-Salem Community
The community-driving approach at Orangetheory extends to more than just group workout sessions. Getting involved in the greater community is an important part of the company’s philosophy. In the few short months Orangetheory has been at Thruway Center, they’ve already been a part of races including the Marine Mud Run and the Beat the Heat 5K. They’ve also participated in community workouts such as the Glow in the Dark workout with Kaleidium and World Dance Day, a fun celebration of disco on the streets of downtown Winston-Salem.
Stop by the facility next time you’re at Thruway Center to take part in a free class and learn more about this new approach to fitness.
Join us for our Annual Community Day on Saturday, June 1st!
BE Shoes… For every pair of shoes sold, we will donate $10 to the (DAV) Disabled American Veterans and we are matching that donation for each pair sold essentially making a $20 donation for every pair sold that day.
Great Outdoor Provision Co… We celebrate Land Trust Day the 1st Saturday in June. On this day, 10% of our sales are donated to local land trusts that protect the wild places we all know and love. Please shop with us on Saturday, June 1, to support the Piedmont Land Conservancy.
C. Distinctive Eyewear… I Can House. I Can House started with 14 children and as of 2018 serves 120 families over 10 counties in NC, VA & SC. I Can seek to enhance the life those with social challenges by teaching social skills, providing educational opportunities, maintain a hub for local resources and providing a support network for those in need. A portion of sales will be donated to charity for program development.
Southern Home & Kitchen…will be hosting Providence Community Kitchen and will give them 10% of profits from the day.
Toys & Company… HOPE of Winston-Salem… Founded in 2013 by Ben and Mary Tennille, Today HOPE has provided over 117,000 meals to children up to 18 yrs of age and over 170,00 pounds of fresh fruits and vegetables to families. Mission to use community-wide volunteer support to prep and bring nutritious weekend meals to the thousands of children in Forsyth County who are at risk for hunger. 10% of sales will be donated to HOPE of Winston-Salem.
Plow & Hearth… Alex’s Lemonade Stand… They are a nonprofit organization that raises money for Childhood Cancer research. Our company as a whole raises money every summer for the foundation. Mission: Our mission is to change the lives of children with cancer through funding impactful research, raising awareness, supporting families, and empowering everyone to help cure childhood cancer. ALSF also provides emotional, financial and logistical support to childhood cancer families that make their challenges more manageable. Programs like SuperSibs and Travel For Care have an immediate impact on families dealing with a childhood cancer diagnosis.
History: The foundation was started by Alexandra “Alex” Scott in her front yard. Her stand raised $2000. Alex was just 4 years old and battling neuroblastoma when she asked to give the money so doctors can find cures for all children battling cancer.
Offer: We will be raffling off a gift basket. $1 per entry. All proceeds and donations will go to the foundation.
Rolly’s Baby Boutique… We will be partnering with The Diaper Bank of NC – Triad again for Community Day. Rolly’s will be matching all diapers collected and customers who donate will receive 15% off their purchases on 6/1.
New Balance Winston-Salem… New Balance Winston-Salem owners Emily & Keith Davis started Mission: Feet First (a 501(c)3) in 2010. Mission: Feet First was created to blend their passion for good fitting shoes with their desire to help those in need in the local community.
Through this charity, they are able to fit the homeless, sheltered adults, and low-income children in our community with new and like new running shoes. Contributions to Mission: Feet First allow for purchases of additional new shoe inventory. Shoes are purchased from vendor first-quality closeout inventory to ensure that the right size and fit is provided to the recipient. In 2018, 1800 pair of shoes were donated, and in 2019 over 2000 pair will go to people in need in our community. Donations will be accepted at New Balance Winston-Salem on Saturday, June 1st. All cash donations are tax deductible.
Stein Mart… Winston-Salem Twin City Host Lions Club… the Winston-Salem Twin City Host Lions Club was the first Lions Club in NC. Lions Clubs International is the largest service organization in the world with over 1.3 million members in over 200 countries including China. The mission locally is Vision support and education, Diabetes Prevention, Childhood Cancer, Hunger, and Protecting the Environment. Local clubs work with the communities they are in creating a better quality of life for those less fortunate.
SportClips… Roc Solid Foundation, Brenner Children’s Hospital, founder Eric Newman beat cancer at age 4. We build playlets for children fighting cancer and ready bags a day of diagnosis. The mission to build hope for every child and family fighting pediatric cancer…. Free upgrade to MVP with a donation and 25% off the product with a donation.
Hanesbrands: In Remembrance of the sacrifice given by our fallen soldiers, help us by purchasing either a Beefy-T shirt, Packaged socks or your item of choice. All donations will go to the Kernersville Health Care Center (Veterans Hospital).
Generations of children have grown up wearing Carter’s brand clothes. The classic designs in soft, durable materials are the perfect clothes for babies and kids. The Carter’s store became a part of Thruway Center in 2011, and from the very beginning it was a great fit. Carter’s is based on a heritage of quality and innovation, a perfect match for the tradition and style associated with Thruway Center. In a conversation with Carter’s store manager Shelley McGill, we learned a little more about the Thruway Center location and how they serve customers here in Winston-Salem.
What makes Thruway Center a good fit for Carter’s?
The Carter’s store came to Thruway Center in 2011, and from the very beginning we knew it was a great location. We get a lot of foot traffic from people who come to Thruway to shop all the great stores. But we’re also a destination point for a lot of people. Our customers love the fact that they can come here and park right in from of our door, for convenient shopping.
What makes Carter’s unique?
I think it all starts with our quality. People know that our baby clothes are soft and well made, so they feel comfortable on your baby’s skin and also hold up wash after wash. Carter’s has always been on the forefront of new designs for babies and kids, like with the Handi-Cuff mittens on our sleepers that help protect newborns from scratching themselves in their sleep.
What can people find at the Thruway Center location?
We have a great selection of clothes for babies, toddlers and children all the way up to size 14. Our customers love shopping where they know that our clothes are cute and made for comfort and play. Our customers also appreciate that our styles are classic and age appropriate, even as children grow from babies to tweens.
Carter’s also includes the brands Osh Kosh B’Gosh and Skip Hop, which includes baby gear such as dinnerware, diaper bags, swings and play gyms. We carry some of the smaller items in our store at Thruway Center, but we offer shopping across all the brands within our store, with free shipping available straight to the customer’s home.
What is new for spring 2019?
Right now we’ve got some amazing sundresses and rompers for girls, with a great variety of bright colors and prints. For boys, we have cute button down shirts with matching bow ties to get them dressed just right for Easter morning. Through Easter we have the entire store on sale with markdowns up to 70 percent off, including our spring collections.
Come in today to see some of the latest fashions for kids. We’re truly a hometown store, and we love helping our customers find just what they’re looking for.
When you walk into a special event, whether it’s a friend’s wedding, a first date, or church on Easter morning, you want to look your best. Nothing is more confidence shattering than seeing another woman in the room wearing the exact same dress you are wearing. Francesca’s, a boutique offering a unique mix of carefully curated clothing and accessories, is the place to shop in Winston-Salem to ensure you have a one-of-a-kind look that will turn heads and help you feel your best.
Francesca’s came to Thruway Center in 2011, and since then has earned a reputation for being a customer-focused, boutique store with beautiful clothes and accessories. As a boutique, Francesca’s carries only a few of each item to help ensure that what each customer finds is unique to them. It’s a welcome change from the mass-produced styles found at many department stores and chains.
With more than 700 stores nationwide, Francesca’s is well-known throughout the United States for its quality offerings. But even as the company grows in size, each store maintains a local flavor. “Our offerings are tailored to our own particular clientele,” says Lisa Estes, store manager. “What you see in this store is different than what you would see in Greensboro or Hickory, because we understand what our particular customers are looking for and we make sure to have the styles they like for each season.”
This spring, Francesca’s is the place to find rompers and jumpers that have become popular for their elegant yet comfortable style. You’ll also find colorful t-shirt dresses, maxi dresses with smaller prints for a more understated elegance, and plenty of chambray options to take advantage of this latest trend. “One thing that is really big this spring is lace,” Lisa says. “We’ve got dressy lace styles, of-the-shoulder dresses with lace, and even eyelet is shirts and dresses. It’s a great way to bring more femininity to your style.”
In addition to unique styles, Francesca’s prides itself on providing the ultimate in customer service. “We always welcome our shoppers and talk with them to get a feel for what occasion they’re shopping for and help them find the perfect outfit,” Lisa says. “And if you don’t have a specific occasion, we’re here to inspire you. We can help fine tune the options to fit each person’s unique style and needs.”
The staff at Francesca’s is willing to go the extra mile to help a customer, even if that means driving to a sister store to pick up an item not available at Thruway’s location, or suggesting other retailers in the area. “What’s important to me is making sure the customer is taken care of, no matter what it takes,” Lisa says.
In 2008, Hanesbrands opened an outlet store in Thruway Center, bringing together two Winston-Salem legacies. Just as Thruway Center has long been a part of the culture of Winston-Salem, Hanes has been an integral part of the city of Winston-Salem as an employer and manufacturer of hosiery, socks, underwear and more recently athletic wear. It all started in 1901, when J.Wesley Hanes founded Shamrock Mills to produce men’s hosiery. One year later Pleasant Hanes opened P.H. Hanes Knitting Company to make men’s underwear. In 1914, Shamrock Mills changed its name to Hanes Hosiery and began making women’s hosiery. Eventually the two combined, and through the years many other acquisitions were made, including L’Eggs, Bali, Maidenform, Sara Lee, and Champion.
In 2006, the company was reborn as Hanesbrands, with the logo you see today on the Thruway location. Creating a brand new company was a way to celebrate the legacy and quality of the Hanes brand while encompassing the multi-faceted manufacturing embraced by the company.
Today, the Hanesbrands store at Thruway Center provides a place for people to find the brands they love at great prices, with personalized customer service. “Winston-Salem is like Hanes town, so people here are really familiar with all of our brands, and our products are an important part of their lives,” says Jowanda Sanders, store manager. “People know they can come here for great products, an outstanding clearance selection, and everyday promotions.”
With more than 23,000 square feet of space, the Hanesbrands store at Thruway Center has plenty of room for a large variety of products. “We have a large staff of more than 30 team members, so you know you will get great service when you come to our store,” Sanders says.
From athletic gear and comfortable socks to pantyhose and lingerie, the Hanesbrands store has everything you need for comfort and style on a daily basis. One thing the store is especially known for is its wide selection of bras from many different well-known brands, and the personalized, free bra fittings customers receive from trained associates. “We want to make sure you’re happy with what you buy, and because of the special attention we give customers, we find many people keep coming back to shop here,” Sanders says.
For 15 years, New Balance has been a vital part of Thruway Center. The brand has a unique reputation in the world of athletic shoes for creating shoes in all widths, to fit any foot. The focus on quality and customer service makes New Balance a good fit for Thruway Center. “It’s great to be at this location, and be a part of Thruway Center,” said store manager Michael Raines. “There’s always a lot of stuff going on here and a lot of good traffic.”
Four years ago, Keith and Emily Davis took over the New Balance store at Thruway Center. As owners of Fleet Street at the Hanes Towne Village Shopping Center, the couple already had a great reputation with runners in the Winston-Salem area. Expanding their business to include the New Balance store gave them the opportunity to provide a greater range of shoe options to the community.
At the New Balance store you’ll find a wide range of shoes, with everything from lifestyle to athletic shoes. Whether you’re interested in running a 5K, you’re looking for comfortable shoes for walks with your dog, or you need cleats for baseball season, you’ll find what you’re looking for at the New Balance store. There’s something for any size and any age, with sizes ranging from infant size 6 to adult size 16.
Come in today to check out the new styles for spring and gear up for getting active. This is a great time of year to get outside and enjoy the sunshine and beautiful Carolina-blue skies as we head into spring and summer, and there are plenty of ways to enjoy the outdoors right in our area. Winston-Salem has walking trails throughout the city, including a seven-mile walking trail at Salem Lake where you can get a view of the lake at all times along the trail. That’s in addition to 25 miles of throughout the city, which provide a respite from the traffic and congestion in the middle of town.
The trails and greenways are a great place to walk with friends, get outside with the dog, or train for a 5K. Get those shoes to work and sign up for one of the many races in Winston-Salem and the surrounding area, starting with a couple of runs this month that support good work in our community:
Support the Colon Cancer Coalition, and get a good start on your spring race season.
March 23, 2019
Kimberly Park Elementary School
Supports Habitat for Humanity. See first-hand how Habitat is helping out families in Forsyth County, as the race runs by more than 90 homes built or repaired by Habitat.
Valentine’s Day takes the spotlight. No longer just a day set aside in February to have a date with your sweetheart, Valentine’s Day has become a big gift-giving event. This year, the National Retail Federation reports that spending for Valentine’s Day is expected to be $20.7 billion, up 6% from last year. People surveyed said they would spend an average of about $160, which is also higher than previous years, with the record being $146 on average in 2016.
One reason for the increased spending is the growth of the holiday. The holiday traditionally had been a time for romantic love, with single people looking at Valentine’s Day as an excuse to ask out someone they’d had a crush on and those in committed relationships using the holiday as an opportunity to reignite the flame. But today consumers say they’re spending on Valentine’s Day products and gifts for family, friends, co-workers and even pets.
If you’re looking to take part in this fun-filled holiday that helps brighten up the cold days of winter, Thruway Center is the perfect place to shop. We’ve got great gift ideas for everyone on your Valentine’s Day list, from your significant other to the fur-baby that lights up your life. Here are a few ideas from Thruway Center to help make your Valentine’s Day special.
A relaxing massage or spa treatment at one of our great establishments such as Van Davis Aveda Salon or Hand & Stone Massage & Facial Spa.
- Pink Lemonade Cake Squares from Dewey’s Bakery.
- Jewelry from Hannoush Jewelers.
- A night out on the town at Bonefish Grill.
- Flowers and wine from Trader Joe’s.
There’s plenty more gift ideas throughout Thruway Center, whether you’re looking for a scarf for your mother, toys for the kids or a special treat for your dog. Come browse around through our many great stores and find just the right gift for your Valentine.